Seasoned Marketing Executive Joins Leadership Team to Accelerate Growth
Greenshades Software, a leading provider of payroll, human resources, and tax compliance software built for the unique needs of vertical-market companies, announced the appointment of Josh McCullough as Chief Marketing Officer. McCullough’s arrival marks the next step in Greenshades’ strategic investment in its leadership team as the company accelerates growth and sharpens its position in the human capital management (HCM) market.
As CMO, McCullough will lead brand strategy, demand generation, and customer engagement initiatives, helping Greenshades tell its story to a broader audience. His focus will be on amplifying the company’s unique approach to industry-specific HCM solutions, showcasing customer success, and deepening connections across the staffing, light industrial, transportation, and other vertical markets that Greenshades serves.
“Marketing plays a central role in our growth strategy, and Josh’s appointment is a key milestone in our mission to scale,” said Vince Murdica, CEO of Greenshades Software. “Josh’s expertise in building high-impact marketing programs and aligning go-to-market teams will help us reach more of the industries we serve, strengthen our brand voice, and engage customers in new and meaningful ways.”
McCullough is a seasoned marketing and revenue leader with more than 20 years of experience driving growth for technology and software companies. He has built and scaled inbound acquisition models, optimized marketing operations, and collaborated with sales organizations to create efficient, measurable revenue engines. Throughout his career in HR technology, HCM, and payroll software, he has consistently delivered strategies that increase market visibility and accelerate customer acquisition.
“I’m thrilled to join Greenshades at this pivotal moment,” said McCullough. “Greenshades’ commitment to building industry-specific solutions is what drew me to the company. Our job now is to tell that story boldly — to help more organizations understand how we can transform their workforce operations and give them a competitive edge. I look forward to working closely with our sales, product, and customer success teams to make that happen.”
McCullough is based in Frisco, Texas, and holds a degree from Baylor University. His appointment follows the recent additions of Vince Murdica as CEO and Rodman Likes as CRO, reflecting Greenshades’ ongoing investment in a top-tier leadership team to propel its next phase of growth.
About Greenshades Software
Since its founding in 2002, Greenshades Software has grown to serve over 4,000 U.S. companies and more than 2 million employees with its modern human capital management platform. Headquartered in Jacksonville, Florida, Greenshades is recognized as a leading provider of comprehensive payroll, HR, and tax compliance software nationwide.
