Experienced SaaS Executive to Lead Revenue Growth Strategy and Sales Operations
Greenshades Software, a leading provider of payroll, human resources, and tax compliance software, announced the appointment of Rodman Likes as Chief Revenue Officer. He will oversee all revenue-generating activities and lead the sales organization as Greenshades continues expanding in vertical markets.
"We're pleased to welcome Rodman to our executive team as we build our leadership foundation for accelerated growth," said Vince Murdica, CEO of Greenshades Software. "Rodman brings a proven track record of driving revenue growth and building high-performing sales teams. His expertise in scaling sales operations and developing strategic partnerships will be invaluable as we expand our market presence and continue serving the unique needs of companies in our target industries."
Likes is a dynamic, results-driven executive with 20 years of experience in revenue growth for technology companies. He has held senior leadership roles at Oracle, Adobe, and Salesforce, bringing tier-one SaaS expertise and proven go-to-market strategy experience to the Greenshades management team. Most recently, he served as Chief Sales Officer at Khoros, where he led a go-to-market transformation that accelerated net-new ARR growth, doubled pipeline coverage, improved enterprise win rates and forecasting accuracy, and optimized seller efficiency.
Throughout his career, he has shown expertise in global sales leadership, revenue operations, enterprise SaaS sales, and partner development, with a focus on driving scalable revenue for B2B software companies.
"I'm excited to join Greenshades Software at this pivotal moment in the company's growth trajectory," said Likes. "The company's industry-specific approach to human capital management represents a compelling opportunity in the market. I look forward to working with our talented sales team to drive revenue growth and help more companies benefit from Greenshades' purpose-built solutions supported by best-in-class service."
As CRO, Likes will align all revenue-related functions. This includes sales operations, business development, and customer success. He will work closely with marketing to optimize customer acquisition and drive expansion in key vertical markets, such as staffing, light industrial, and transportation.
The appointment of Likes as CRO continues Greenshades' strategic expansion of its leadership team. This follows the recent naming of Vince Murdica as CEO. Based in Denver, Colorado, Likes will report directly to CEO Vince Murdica.
About Greenshades Software
Since its founding in 2002, Greenshades Software has grown to serve over 4,000 U.S. companies and more than 2 million employees with its modern human capital management platform. Headquartered in Jacksonville, Florida, Greenshades is recognized as a leading provider of comprehensive payroll, HR, and tax compliance software nationwide.
